In the cryptocurrency field, Byteball functions as a brand name, as do Bitcoin, Ripple, Ethereum, Dash and all the 500+ others. The space is becoming increasingly commoditized, and as Bitcoin loses its dominance a crypto brand needs a unique selling point in order to stand out from the crowd. The Byteball USP at this point in time is its conditional-payments feature. No single crypto brand is going to be all things to all people, for buying a coffee, buying a house, immigrant workers sending money back home weekly, a store of value just in case, a simple contract, a complex contract, validating real estate ownership, and lots more. A crypto must select its best niche market and concentrate on that.