In Bangalore’s competitive real estate segment, how does a project stand out? At Shriram Properties, we believe in pushing the boundaries in every aspect of real estate, from innovative marketing to delivering exceptional luxury homes for our customers. For our latest residential project in Whitefield Extension, Codename Take It Easy, we embarked on a mission to completely revamp real estate marketing. We wanted to capture the attention of homebuyers even before the launch and generate unprecedented hype around it. With these creative strategies, we were able to do just that!